Mustafa Qamar hires Australian advertising experts

Egyptian singer Mustafa Qamar has turned to Australian marketing experts to help advertise his upcoming album, Arabstoday has learnt. The musician is currently in Australia to film a music video for his new single, Reassured, while preparing for the release of his album of the same name. Qamar hopes that his latest musical offering will revolutionise the current style of singing in popular Arab music, adding that a new approach to advertising the album will gain him new listeners. He said: “During my stay in Australia, I’ve met with many marketing and advertising experts to discuss how I can widen my music’s global reach in a way that’s never been done before.” The singer intends to innovate the way music is advertised with his new album. Reassured is produced by Alam El Fan and will feature 12 songs.