Ferragammo Sgnorina launch

The event New York - Arabstoday Ferragamo celebrated the launch of its new fragrance “Signorina” with an intimate dinner hosted by Bianca Balti, followed by a party with hosts who all wore Ferragamo SS12 collection. Dinner guests, including Kate Mara, Piper Perabo, Emma Roberts, all wearing Ferragamo, Courtney Love, among others. To continue the celebration of “Signorina”, Salvatore Ferragamo will debut a new social media and digital initiative titled The Girls About Town www.TheGirlsAboutTown.Com. The site follows the face of Signorina, Bianca Balti, along with Rachel Chandler-Guinness, Alexandra Richards, Theodora Richards, and Lauren Remington-Platt on their journeys and lifestyles as the quintessential Signorinas.  The site will open with a Phil Pinto directed film “The Signorina Story”, weaving the life of the Signorina through fashion and festivities. In addition, each day the girls about town will upload new and exciting content while sharing exclusive looks into their lives via videos, photos, and text. All content will be archived so fans can follow their favorite girl about town while sharing the insider content via their social networks. “Signorina” is the celebration of chic girls with a sophisticated, subtly cheeky and fresh scent signature - inspired by the strong bond between Salvatore Ferragamo and trendy feminine young ladies with timeless modernity, creativity and a hint of audacity. “Signorina”, literally means young woman - stylish, truly Italian, fresh and full of life. “I immediately thought of Bianca Balti when it came to deciding who should represent the new fragrance. Bianca, a dear friend, is a strikingly beautiful woman, but one with a well defined personality and sensibility - strong and determined but with a typically Italian natural sensuality. She’s a young woman who perfectly symbolizes modernity and elegance.” - Massimiliano Giornetti