cosmetics pr performance2017
Last Updated : GMT 06:49:16
Arab Today, arab today
Arab Today, arab today
Last Updated : GMT 06:49:16
Arab Today, arab today

My Market Insight

Cosmetics PR Performance 2017

Arab Today, arab today

Arab Today, arab today Cosmetics PR Performance  2017

My Market Insight.
London - Arab Today

My Market Insight, the company for data, commentary, and analysis across various media platforms, has revealed its weekly beauty insight today with a focus on PR performance of cosmetics across, print, online and social channels in 2017. The report focuses on trends over time as well as identifying brands that have performed well against key metrics i.e. mentions, earned media value (EMV) and social engagement. The report focuses on trends throughout the year as well as identifying brands that have performed well against key metrics i.e. mentions, earned media value (EMV) and social engagement.

Throughout 2017, social media has increasingly played a role within brands communications strategies. Cosmetic brands have taken different approaches in their relationships with Social Influencers. For example, some brands have teamed up with Influencers to collaborate on products ie. FleurDeForce x MAC. Others have announced Social Influencers as brand ambassadors such as the L’Oréal Beauty Squad whilst other brands seek to work with micro influencers, building long-term relationships. As we move into the new year, these are all dynamics that we expect to see grow further.

In 2017, the largest proportion of cosmetics PR mentions came from YouTube. YouTube also generated the largest EMV for the cosmetics category. This suggests just how important YouTube is to the cosmetics category. In 2018, we expect this role to grow, alongside Instagram.

Content Summary:

M.A.C lipstick was the most mentioned cosmetics product across print in 2017.

Fenty Beauty received a total EMV of £12,645,594 for cosmetics, 90% of which was generated on YouTube.

Collection Lasting Perfection Concealer was the most popular product on YouTube, receiving 1,074,459 likes.

Standout Performance:

Of all the new cosmetics products that launched in 2017, Urban Decay Naked Heat Palette was the product to achieve the highest number of PR mentions (444), as well as, EMV (£1,487,609.) Urban Decay Naked Heat Palette launched in June 2017, receiving on average 74 PR mentions across the 6 months since its release. The majority of the palette’s EMV came from YouTube with Zoella generating the highest percentage, worth £514,864.between January - Nov.

Source: Diarydirectory

 

arabstoday
arabstoday

GMT 15:11 2018 Tuesday ,18 September

Burberry revamps under new designer Riccardo Tisci

GMT 05:16 2018 Wednesday ,10 January

David Beckham launches debut grooming

GMT 05:10 2018 Wednesday ,03 January

Sunkissed unveils new beauty launches

GMT 10:28 2017 Thursday ,14 December

AnOther Magazine names fashion coordinator

GMT 12:22 2017 Monday ,20 February

Kanye West puts hijab-wearing model
Arab Today, arab today

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

cosmetics pr performance2017 cosmetics pr performance2017

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

cosmetics pr performance2017 cosmetics pr performance2017

 



GMT 02:48 2018 Friday ,12 January

Ibrahim Mahmud Meets UN Envoy to Sudan and S. Sudan

GMT 20:51 2017 Saturday ,07 October

Ten mass graves uncovered in Hawijah

GMT 00:42 2017 Tuesday ,05 September

In shift, Merkel backs end to EU/Turkey membership talks

GMT 06:31 2015 Thursday ,04 June

Pluto's unruly moons

GMT 22:35 2016 Friday ,30 September

Azam, Nawaz star as Pakistan thrash West Indies

GMT 17:28 2017 Sunday ,29 October

Syrian army, Daesh clashes in Deir Ezzor kill 73

GMT 15:04 2017 Wednesday ,16 August

Israeli firm offers 'anti-terrorism' to tourists

GMT 20:58 2014 Wednesday ,09 July

How to choose bathroom curtains

GMT 17:15 2018 Saturday ,08 September

Del Potro faces Djokovic challenge in US Open final

GMT 16:31 2016 Thursday ,17 March

Sisi commissions 'Tahya Misr' frigate

GMT 23:29 2017 Saturday ,04 March

Egypt army arrests 12 militants in Sinai

GMT 11:24 2011 Friday ,09 September

Petra buys mansion for dogs

GMT 09:38 2018 Monday ,01 January

Make reforms while sun shines on world economy

GMT 05:34 2017 Thursday ,17 August

Leave Pettersen alone, US skipper urges fans

GMT 09:10 2017 Saturday ,18 February

Benefiting from Japanese environment expertise discussed

GMT 13:24 2017 Sunday ,17 December

Monaco hit four to stay in PSG chase
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2025 ©

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2025 ©

arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday