CABSAT 2012 kicks off tomorrow in Dubai

CABSAT 2012, the Middle East’s largest digital media & satellite expo will set off tomorrow at Dubai International Convention and Exhibition Center. It is the third largest event of its kind in digital media sector on a global level, and Live Broadcast Production & Facilities (LIVE), will participate this year with a special exhibit, demonstrating the services available using its specialized OB vans, which are the latest in the region. Visitors will also be able to view a show reel of the sports, cultural and official events that LIVE has participated in throughout the 2011 year. Abdul Hadi Al Sheikh, CEO of LIVE commented: ‘We are extremely pleased to be participating in CABSAT for the third year in a row. The expo provides us with the ideal platform to showcase our experience, products and quality services, and an unrivalled opportunity to engage stakeholders from across the media, broadcast and event management sectors. In previous years our exhibits here have been extremely well received, and we are looking forward to similar success this year.’ LIVE is considered to be the largest TV production company specialized in broadcast in the Middle East, and has a fleet and equipment worth of more than 120 million AED. The company provides integrated services with international HD technologies supervised by the best expertise across the sport, cultural and social event sectors. LIVE’s fleet contains the most advanced Outside Trucks Al yah, Suhail, Al Murzim, Al Tharaya, and Al Jawza which are considered to be the largest in the region with an integrated system complete with high definition and the latest equipment imagery and sound. LIVE has achieved impressive results in 2011, achieving record performance by producing more than 5500 TV production hours over 850 production days- an increase of 8% compared to 2010. The company also dominated the market by securing 68% of the live broadcasting sector, and participated in numerous major events across the Middle East with a number of high-profile partners. LIVE was recognized for the best technology application for the year at the recent annual Digital Studio Industry Leadership Awards, a prize which indicates LIVE’s commitment to raising the standards of media production in the Middle East, through its investment in the latest industry technology.