Nissan launches hatchback in Middle East

Nissan Middle East on Monday announced the GCC launch of the all-new Nissan Micra, the zippy and smart compact hatchback in tune with urban lifestyle. With stand-out looks, class-leading driving dynamics and an interior design offering both comfort and convenience, the Nissan Micra goes beyond the regular compact hatchback offering. While this is the first time Micra has been available in GCC markets since its global debut in 1982 Micra has attracted acclaim in all markets in which it has competed. Now in its fourth generation, global sales to date are far in excess of six million units. “The Nissan Micra adds new strength to our extensive line-up in the Middle East,” said Syed Ahmed, General Manager, Marketing, Nissan Middle East. “We now boast one of the richest choices of compact sedans and hatchbacks in the competitive small car segment. We are confident that Micra will strike a powerful chord with the young and trendy youth of the Middle East.” The new Micra's exterior combines a feel of personality and character with agility. The body's bold proportions have been achieved by lowering the center of gravity, positioning the tires at the extreme corners of the car, expanding the sills outward and extending the rear tread. The side sections, which appear as if cylinders are mounted within, run through the body from the front to the rear providing a secure feeling. The sleek roofline, with a raised rear end, optimally adjusts airflow to the rear sides to help create excellent aerodynamic performance. Every element of the body is designed to reduce air resistance - such as door mirrors, a large front spoiler and the underbody configuration. Micra's coefficient of drag is just 0.32. Inside, Micra features a unique ‘twin bubble’ shaped cockpit that gives a secure feeling for both driver and passengers with convenient stowage compartments and generous headroom. The arched lines and warm curved surfaces on either side of the instrumental panel create a distinctive bubble-shaped interior space that enhances driving pleasure. A large and convenient instrument meter with drive computer placed in the center of the meter cluster provides improved visibility. Micra also gives the driver enhanced visibility on their music collection with an MP3/WMA compatible CD player, which can display both artist and title on its screen, and AM/FM with Radio Data System. The sound system includes an AUX jack to connect your music player offering Micra owners access to their full music collection.