H&M Selfridges launch in London

On 25 August H&M will launch its first ever shop-in-shop worldwide on the ground floor of Selfridges in London. H&M at Selfridges will feature an edited selection of the very latest key fashion collections and accessories for women, including an exclusive selection curated by a special guest. H&M’s country manager for the UK and Ireland Magnus Olsson told Retail Week: “We are very excited to be opening our first H&M concession store in the world-renowned Selfridges in London. H&M wants to be in the best business locations worldwide and Selfridges is a great addition to our London store portfolio – a real shopping destination. He added: “Customers can look forward to the ultimate H&M fashion experience at Selfridges later this summer – we look forward to surprising them.” VOGUE.COM readers are invited to join in the celebrations and shop the new A/W collection whilst enjoying drinks and pop cakes. Plus guests will receive an exclusive goodie bag containing a £20 gift card* to spend in store on the day. To attend, register your name by clicking on www.vogue.co.uk/promotions/hmselfridges