Lebara, a leading European mobile telecoms operator for migrant communities, has today announced the launch of its MVNO service in the Kingdom of Saudi Arabia (KSA).
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Lebara Mobile KSA is a Saudi company supported by an alliance of major Saudi investors and Lebara Group. The launch comes after one of only two licences was granted by the industry regulator earlier this year, and signals a new phase in Lebara's ongoing expansion strategy.
The new MVNO service has been delivered using Lebara's expertise in building partnerships with established mobile network operators and sales channels, as well as successfully marketing affordable pay-as-you-go mobile services to migrants. Hosted by the Mobily network, Lebara's offering is designed to appeal to the estimated 10m expatriates living in Saudi Arabia. Pre-paid SIM cards and recharge vouchers will be available in Saudi Post and other retailers across the country.
"We place significant importance on our alliance with Lebara," said HRH Prince Abdulaziz bin Mishal bin Abdulaziz Al-Saud, Chairman of Lebara Mobile KSA. "Such an alliance will play a significant role in bringing differentiated mobile services not only to the Kingdom but to the region."
"We are thrilled to be working with our Saudi partners and we're looking forward to building more partnerships in the Gulf region. Offering high quality and low cost mobile products to migrant communities is the driving force of our business. With today's launch we'll be able to offer this service to the millions of expats living and working in Saudi Arabia, helping them stay connected to their friends and family at home," commented Yoganathan Ratheesan, Chairman and CEO of Lebara Group.
"One of Lebara's main objectives in KSA is to bridge the gap and provide more affordable international and local voice, as well as data services, for our market segments in KSA, while maintaining high quality levels," added Fadi Kawar, Chief Executive Officer of Lebara KSA.
Lebara is a leading European mobile telecoms operator enhancing the lives of migrant communities by providing high quality and low cost mobile products and services. Lebara provides pay-as-you-go mobile SIM cards and related products and services customised to serve the international communities in seven European countries and Australia calling around the globe. Customers have recognised Lebara for being trustworthy, honest, simple and offering great value.*
Lebara expanded its services by launching Lebara Money initially in the UK, a simple and secure MasterCard(R) prepaid card and fast and reliable money transfer services using MoneyGram, both offering competitive rates for customers wishing to send money abroad and international mobile top up services.
Lebara has been recognised for its innovation and business success as well as its best in class customer service through several industry awards including the latest Best MVNO, for five consecutive years, and Best Community and Social Enterprise, for two years running, at the Mobile News Awards 2014, Best MVNO at the Mobile Industry Awards 2013, and Best Large Contact Centre at the European Call Centre and Customer Service Awards 2012 and 2013.
Lebara is committed to giving back to the communities it serves through its Foundation, established in 2008. In five years, the founders have donated over EUR11 million to help protect and educate more than 200,000 disadvantaged children in 11 countries where Lebara customers have family and friends.