The Security Media Department, the arm of Government's communication for the Ministry of Interior and the Abu Dhabi Police, has implemented approximately 536,188 different media materials over the course of 2014. This reflects the transparent approach adopted by the Ministry of Interior in dealing with the public and various media outlets in Arabic, English and Urdu.
According to Lieutenant Colonel Saeed Al Khajah, Deputy Director of the Security Media Department at the General Secretariat of the Office of H.H Deputy Prime Minister and Minister of Interior, the media materials were designed to raise community members' awareness and acquaint them with the services and achievements of the Ministry of Interior.
Lieutenant Colonel Al Khajah said that the Security Media Department is a reference for meaningful, integrated and morally-oriented media. It goes beyond boosting and developing security concepts, to impact community life, in terms of boosting education and awareness using the latest available means.
He noted that the Security Media Department has obtained the Mohammed bin Rashid Government Excellence Award for the Best Practice in the area of government communication on three occasions, 2010, 2012 and 2014.
The digital media sector topped the list of media materials, by posting 493,060 Security Media participations through Twitter, YouTube, Facebook, Google and Instagram. The TV sector ranked second with 20,335 media items, including video clips, events, films, advertisements, and TV participations, as well as news materials on Olom Al Dar, and other materials prepared by the security media patrols.
The radio sector came in third place with a total of 9,578 media materials such as news, programmes, meetings, announcements, radio communiqués; as well as voice and text messages road condition updates and alerts. The publications sector provided 2,420 media materials and included slogans, pamphlets, booklets, and posters; along with newspaper and magazines ads, outdoor advertisements, and posters, internet designs, graphics, cards and 3d designs.
The Press and Publication sector carried out 1,728 media materials that included news events, awareness, education, incidents, issues, courses and other materials, as well as press initiatives and responding to journalists' queries.
Moreover, photography, internet, security media patrols and media studies units have produced various awareness materials that completed the count in last year's statistical figures.