Arab Today, arab today carmakers target urban young with suv crossovers
Last Updated : GMT 22:28:56
Arab Today, arab today
Arab Today, arab today

Sporty feel with high-end cachet

Carmakers target urban young with SUV crossovers

Arab Today, arab today

Arab Today, arab today Carmakers target urban young with SUV crossovers

Mercedes-Benz GLA 45 AMG concept
Los Angeles - Arab Today

Mercedes-Benz GLA 45 AMG concept Luxury carmakers are falling over themselves to tap into a growing trend for crossover compact SUVs, targeting young urban professionals who want a sporty feel with high-end cachet. Porsche, Jaguar and Mercedes have all developed models of a car type which has traditionally been the preserve of middle-market standards like the Ford Escape, Dodge Durango or Toyota Highlander.
At the Los Angeles auto show, which opened to the public Friday, Porsche added its new Macan to the growing field of small SUVs aimed at the young and well-off who may be intimidated by the luxury brand's more traditional -- and expensive -- models.
"Some years ago . . . the global demand was about 65 million vehicles a year. This is expected to grow till the end of the decade to a figure around about 100 million," Porsche sales and marketing chief Bernhard Maier told AFP.
"So it will be an annual increase since the beginning of the decade to the end of approximately 3 percent, but the luxury part of that growing by 4.5-4.6 percent."
Porsche had already shaked up its range with the four-wheel-drive Cayenne SUV (Sports Utility Vehicle). But the Macan is "clearly focused on those customers who are living in an urban surrounding, in bigger cities . . . but also don't want to get rid of an SUV," said Maier .
Anna Kleinebreil, assistant product manager for Mercedes' GLA compact crossover which it aims to launch next autumn, said the German carmaker is aiming at a "younger group and young at heart."
Its target customers are "people in general that have a very active lifestyle, more urban focused than some of the other SUVs," she said.
"Because realistically speaking, none of the customers take the car off road. It's capable of that, but it's really meant for a more urban lifestyle," she told AFP.
By aiming for a younger clientele, the high-end carmakers also hope to gain loyal customers who might go on to buy even more luxurious sedans, as they grow older and wealthier.
"In America, the average customer is about 52 years old for Porsche, in China it's below 40 years" thanks to the success of the Cayenne, said Maier.
Jaguar, now owned by India's Tata Motors, has had no other choice but to join the trend, while being careful not to compete directly with its own sister brand Land Rover, whose Range Rover was the pioneer of the luxury SUV.
In Los Angeles it presented the C-X16, a compact crossover concept car which could hit the market from 2016.
"Clearly the ambition of the brand is to grow globally, to become a more relevant and accessible proposition, beyond the sports cars and the very high-end sedans that we're running at the moment," said Jaguar product marketing director Steven De Ploey.
"And if you look worldwide, what is the fastest-growing segment, the segment that has the most appeal to a more progressive younger audience? You're into the SUV and the crossover territory."
Lincoln, Ford's luxury brand, also has the MKC small crossover, which it hopes to use to grab some of the growing market.
"One amazing thing about this segment is, there's a lot more conquest in this segment . . .There's a lot more people switching brand and there is not really a dominant player, which makes it a great opportunity for us," said Lincoln marketing director Jeff Reid.
"We really feel that this will get our demographics close to the core of the luxury market, a younger and higher-income customer," he added.
Source: AFP

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today carmakers target urban young with suv crossovers Arab Today, arab today carmakers target urban young with suv crossovers

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today carmakers target urban young with suv crossovers Arab Today, arab today carmakers target urban young with suv crossovers

 



Arab Today, arab today
Arab Today, arab today Youssra depended on colored foam

GMT 16:53 2017 Tuesday ,05 September

Youssra depended on colored foam
Arab Today, arab today EasyJet, Lufthansa among seven to bid

GMT 06:49 2017 Tuesday ,17 October

EasyJet, Lufthansa among seven to bid
Arab Today, arab today Etiquette expert underlines importance of gifts

GMT 17:52 2017 Sunday ,03 September

Etiquette expert underlines importance of gifts
Arab Today, arab today Fighters celebrate Raqa victory

GMT 06:07 2017 Wednesday ,18 October

Fighters celebrate Raqa victory
Arab Today, arab today Hiring not part of Alibaba pledge

GMT 11:26 2017 Wednesday ,18 October

Hiring not part of Alibaba pledge
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Sidem reveals plan to improve education

GMT 15:52 2017 Friday ,06 October

Sidem reveals plan to improve education
Arab Today, arab today British actress becomes fifth woman

GMT 18:15 2017 Monday ,16 October

British actress becomes fifth woman
Arab Today, arab today Climate-disrupting volcanoes helped topple

GMT 16:00 2017 Wednesday ,18 October

Climate-disrupting volcanoes helped topple
Arab Today, arab today The history of solar eclipses

GMT 05:16 2017 Sunday ,20 August

The history of solar eclipses
Arab Today, arab today Mercedes says recalls 400,000 UK cars

GMT 06:56 2017 Tuesday ,17 October

Mercedes says recalls 400,000 UK cars
Arab Today, arab today Britain's Vauxhall to cut 400 jobs

GMT 10:53 2017 Sunday ,15 October

Britain's Vauxhall to cut 400 jobs
Arab Today, arab today Dalal Abdel Aziz happy for “Seventh Neighbor”

GMT 09:31 2017 Monday ,16 October

Dalal Abdel Aziz happy for “Seventh Neighbor”
Arab Today, arab today Three killed, 360,000 without power

GMT 05:11 2017 Tuesday ,17 October

Three killed, 360,000 without power

GMT 12:33 2017 Friday ,13 October

Anoshka happy for reactions to her talk show

GMT 10:37 2017 Thursday ,12 October

Cara Delevingne accuses Weinstein

GMT 16:53 2017 Saturday ,02 September

Mai importance of gifts during Eid Al-Adha

GMT 18:49 2017 Monday ,16 October

India to close colonial-era military farms

GMT 10:46 2017 Saturday ,05 August

Nanis reveals simple ideas for home renovation

GMT 23:42 2017 Monday ,16 October

Better Marriages Make

GMT 07:02 2017 Sunday ,15 October

German minister sparks uproar

GMT 17:12 2017 Monday ,07 August

Al-Shawaifi reveals secrets of total solar eclipse

GMT 03:59 2017 Sunday ,15 October

US mobile carriers Sprint, T-Mobile to merge

GMT 11:37 2017 Saturday ,12 August

Fashion designer reveals her new collection
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday