uk pulls ads from youtube citing failures in policing content
Last Updated : GMT 06:49:16
Arab Today, arab today
Arab Today, arab today
Last Updated : GMT 06:49:16
Arab Today, arab today

UK pulls ads from Youtube citing failures in policing content

Arab Today, arab today

Arab Today, arab today UK pulls ads from Youtube citing failures in policing content

UK to question Google after advertisements appear alongside extremist videos
London - Arab Today

The UK government and the Guardian newspaper stepped up pressure on YouTube to police content that appears on its platform, pulling ads from the video site because they appeared beside clips they view as inappropriate.

Ads appeared “next to extremist and hate filled videos,” prompting Guardian News & Media to stop all advertising through YouTube parent Google, the British publisher said in an emailed statement Friday. The UK government said it suspended advertising on YouTube until the site can ensure they’re not placed next to content it doesn’t approve of.

“Google is responsible for ensuring the high standards applied to government advertising are adhered to and that adverts do not appear alongside inappropriate content,” the government said in an emailed statement. “We have placed a temporary restriction on our YouTube advertising pending reassurances from Google that government messages can be delivered in a safe and appropriate way.”

The boycott signals a growing backlash against so-called programmatic trading, which automates the buying and selling of advertising online, and social media providers that are seen to not be doing enough to tackle hate disseminated on their platforms. Britain’s government said it summoned Google for discussions to explain how it can guarantee the state’s demands are met.

Google said it has strict guidelines defining where ads should appear and that “in the vast majority of cases” the policies work as intended. “We accept that we don’t always get it right, and that sometimes, ads appear where they should not. We’re committed to doing better, and will make changes to our policies and brand controls for advertisers,” the company said in an emailed statement.

Ads by the government and the newspaper featured alongside content from the likes of white nationalist David Duke and pastor Steven Anderson, who praised the killing of 49 people in a gay nightclub, the Times of London reported Friday.

The Guardian said it would be withdrawing its advertising until Google could provide guarantees that the ad misplacement wouldn’t happen in future.

“It is completely unacceptable that Google allows advertising for brands like the Guardian to appear next to extremist and hate-filled videos,” Guardian News & Media said

source : gulfnews

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

uk pulls ads from youtube citing failures in policing content uk pulls ads from youtube citing failures in policing content

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

uk pulls ads from youtube citing failures in policing content uk pulls ads from youtube citing failures in policing content

 



GMT 16:16 2014 Wednesday ,10 September

Samirah Ibrahim receives Saudi cultural attaché

GMT 09:32 2017 Sunday ,24 September

China confirms will limit oil exports to North Korea

GMT 19:56 2016 Saturday ,17 September

Typhoon Meranti death toll rises to 28

GMT 09:40 2018 Monday ,01 January

OIC Summit opens in Kazakhstan

GMT 06:37 2015 Monday ,07 December

Iran film directors protest colleague's jail term

GMT 18:37 2017 Friday ,25 August

Mental health issues should be prioritized

GMT 04:39 2017 Thursday ,31 August

Trump vows to right 'self-destructive' tax code

GMT 05:29 2017 Tuesday ,22 August

Celebrations across India on 71st Independence Day

GMT 10:54 2017 Wednesday ,11 October

Child obesity grows tenfold since 1975

GMT 02:31 2016 Tuesday ,06 December

Dubai Women Establishment delegation participates

GMT 04:29 2018 Wednesday ,19 September

North and South Korea: Kim and Moon hail new future

GMT 14:18 2013 Monday ,19 August

Newlywed Lebanese couple pose at car bomb site

GMT 11:11 2011 Friday ,12 August

Palestinian university ranks seventh in Arab world

GMT 15:16 2015 Wednesday ,26 August

UAE ambassador attends charity ceremony in Qalubiya

GMT 16:59 2016 Tuesday ,26 July

Hedge funds in new cycle of oil short-selling
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday