Arab Today, arab today ipg horizon launch new media agency in m east
Last Updated : GMT 12:03:40
Arab Today, arab today
Arab Today, arab today

IPG, Horizon launch new media agency in M East

Arab Today, arab today

Arab Today, arab today IPG, Horizon launch new media agency in M East

Dubai - Arabstoday

IPG Mediabrands announces the launch of BPN media agency in the Middle East, in partnership with Horizon Group’s Brand Connection Network. BPN is a forward-thinking global media agency focused on programming insights, including social data insights, to drive effective media decisions and business results. IPG Mediabrands has recently launched its third global media agency BPN, across several international markets. The new agency business model is designed to offer small agency attention along with large agency advantages. Aside from having access to all the global tools and resources of IPG Mediabrands, BPN will be uniquely positioned to offer highly differentiated services. IPG Mediabrands, the media agency holding group from IPG is currently a leading international network with strong local presence in the Middle East. Rafic Saadeh, Chairman Horizon Holdings said, “The introduction of BPN in the Middle East complements perfectly the Horizon Group’s strategic capabilities and our offering as an integrated advertising and marketing solutions company in the Middle East.” He added, “With business trends across key industry sectors sustaining an upward trend over the past year, we believe this is the ideal time to introduce a new and robust product in the Middle East. BPN is a perfect match for our group and we are confident that our vast portfolio of clients across the region will benefit with this latest addition to our overall capabilities.” BPN model, revolves around the word “programming” and aims to bring clients an integrated brand programming strategy by drawing upon all marketing disciplines, especially in the areas of social, digital and shopper marketing. By programming the brand, the purpose is to get closer to the brand, using social media as a key source of information in concert with traditional media, and in the end, to connect those specific brands with the right audiences. “The launch of BPN coincides with many exciting factors in our industry. First, the latest market developments show that there is enough international business to support the launch of a new agency. Second, the value of data driven by the social media explosion makes it even more powerful to let real time metrics contribute to client’s media investment decisions,” said Mauricio Sabogal, Global CEO of BPN. By the end of 2012, BPN will have launched in 20 countries around 5 continents, with operations in the United States, Latin America, Europe, Asia and now in the Middle East. From Gulf Today

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today ipg horizon launch new media agency in m east Arab Today, arab today ipg horizon launch new media agency in m east

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today ipg horizon launch new media agency in m east Arab Today, arab today ipg horizon launch new media agency in m east

 



Arab Today, arab today
Arab Today, arab today Designer Aql Faqih aspires to innovation

GMT 18:41 2017 Friday ,20 October

Designer Aql Faqih aspires to innovation
Arab Today, arab today Barcelona through George Orwell’s eyes

GMT 13:44 2017 Friday ,20 October

Barcelona through George Orwell’s eyes
Arab Today, arab today Etiquette expert underlines importance of gifts

GMT 17:52 2017 Sunday ,03 September

Etiquette expert underlines importance of gifts
Arab Today, arab today Residents get glimpse of Raqa in ruins

GMT 07:10 2017 Saturday ,21 October

Residents get glimpse of Raqa in ruins
Arab Today, arab today Hiring not part of Alibaba pledge

GMT 11:26 2017 Wednesday ,18 October

Hiring not part of Alibaba pledge
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today World's deepest lake in peril

GMT 15:54 2017 Friday ,20 October

World's deepest lake in peril
Arab Today, arab today Ex-French minister Dati wants tough action

GMT 10:54 2017 Thursday ,19 October

Ex-French minister Dati wants tough action
Arab Today, arab today Delhi braces for pollution 'airpocalypse'

GMT 16:07 2017 Friday ,20 October

Delhi braces for pollution 'airpocalypse'
Arab Today, arab today The history of solar eclipses

GMT 05:16 2017 Sunday ,20 August

The history of solar eclipses
Arab Today, arab today EU raids automaker BMW

GMT 11:06 2017 Saturday ,21 October

EU raids automaker BMW
Arab Today, arab today Sweden to get biggest car factory

GMT 14:10 2017 Friday ,20 October

Sweden to get biggest car factory
Arab Today, arab today Actress Mona Zaki praises husband’s role

GMT 08:15 2017 Thursday ,19 October

Actress Mona Zaki praises husband’s role
Arab Today, arab today Massacre fears spark race

GMT 19:09 2017 Thursday ,19 October

Massacre fears spark race

GMT 08:57 2017 Wednesday ,18 October

Actress Shery Adel happy for Egypt’s qualification

GMT 18:15 2017 Monday ,16 October

British actress becomes fifth woman

GMT 16:53 2017 Tuesday ,05 September

Youssra depended on colored foam

GMT 16:00 2017 Wednesday ,18 October

Climate-disrupting volcanoes helped topple

GMT 10:46 2017 Saturday ,05 August

Nanis reveals simple ideas for home renovation

GMT 09:56 2017 Friday ,20 October

Privacy Groups Warn of Perils

GMT 06:49 2017 Tuesday ,17 October

EasyJet, Lufthansa among seven to bid

GMT 17:12 2017 Monday ,07 August

Al-Shawaifi reveals secrets of total solar eclipse

GMT 20:46 2017 Thursday ,19 October

Qualcomm files lawsuits in China to ban iPhones

GMT 16:53 2017 Saturday ,02 September

Mai importance of gifts during Eid Al-Adha
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday