Arab Today, arab today ipg horizon launch new media agency in m east
Last Updated : GMT 23:20:37
Arab Today, arab today
Arab Today, arab today

IPG, Horizon launch new media agency in M East

Arab Today, arab today

Arab Today, arab today IPG, Horizon launch new media agency in M East

Dubai - Arabstoday

IPG Mediabrands announces the launch of BPN media agency in the Middle East, in partnership with Horizon Group’s Brand Connection Network. BPN is a forward-thinking global media agency focused on programming insights, including social data insights, to drive effective media decisions and business results. IPG Mediabrands has recently launched its third global media agency BPN, across several international markets. The new agency business model is designed to offer small agency attention along with large agency advantages. Aside from having access to all the global tools and resources of IPG Mediabrands, BPN will be uniquely positioned to offer highly differentiated services. IPG Mediabrands, the media agency holding group from IPG is currently a leading international network with strong local presence in the Middle East. Rafic Saadeh, Chairman Horizon Holdings said, “The introduction of BPN in the Middle East complements perfectly the Horizon Group’s strategic capabilities and our offering as an integrated advertising and marketing solutions company in the Middle East.” He added, “With business trends across key industry sectors sustaining an upward trend over the past year, we believe this is the ideal time to introduce a new and robust product in the Middle East. BPN is a perfect match for our group and we are confident that our vast portfolio of clients across the region will benefit with this latest addition to our overall capabilities.” BPN model, revolves around the word “programming” and aims to bring clients an integrated brand programming strategy by drawing upon all marketing disciplines, especially in the areas of social, digital and shopper marketing. By programming the brand, the purpose is to get closer to the brand, using social media as a key source of information in concert with traditional media, and in the end, to connect those specific brands with the right audiences. “The launch of BPN coincides with many exciting factors in our industry. First, the latest market developments show that there is enough international business to support the launch of a new agency. Second, the value of data driven by the social media explosion makes it even more powerful to let real time metrics contribute to client’s media investment decisions,” said Mauricio Sabogal, Global CEO of BPN. By the end of 2012, BPN will have launched in 20 countries around 5 continents, with operations in the United States, Latin America, Europe, Asia and now in the Middle East. From Gulf Today

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today ipg horizon launch new media agency in m east Arab Today, arab today ipg horizon launch new media agency in m east

 



Arab Today, arab today
Arab Today, arab today Hats, scarves add beauty to women

GMT 19:10 2017 Friday ,17 February

Hats, scarves add beauty to women
Arab Today, arab today Tourist guide reveals methods of tourist attractions

GMT 17:46 2017 Saturday ,18 February

Tourist guide reveals methods of tourist attractions
Arab Today, arab today To release new antiques collection

GMT 20:33 2017 Friday ,17 February

To release new antiques collection
Arab Today, arab today Leader Omar Abdel Rahman dies in US prison

GMT 19:00 2017 Sunday ,19 February

Leader Omar Abdel Rahman dies in US prison
Arab Today, arab today Murder of 2 reporters in Dominican Republic

GMT 22:45 2017 Thursday ,16 February

Murder of 2 reporters in Dominican Republic
View News in Arabic - Media: آخر الأخبار
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Kidogo provides childcare for underserved

GMT 20:24 2017 Wednesday ,15 February

Kidogo provides childcare for underserved
Arab Today, arab today Tragic fluctuations of Bakhtiari's life revealed

GMT 06:50 2017 Wednesday ,15 February

Tragic fluctuations of Bakhtiari's life revealed
Arab Today, arab today London to tax old cars

GMT 14:06 2017 Friday ,17 February

London to tax old cars
Arab Today, arab today Pluto's unruly moons

GMT 06:31 2015 Thursday ,04 June

Pluto's unruly moons
Arab Today, arab today Competes Sweden and Germans by S90

GMT 22:36 2017 Thursday ,16 February

Competes Sweden and Germans by S90
Arab Today, arab today Porsche reveals new 2018 Panamera

GMT 17:31 2017 Wednesday ,15 February

Porsche reveals new 2018 Panamera
Arab Today, arab today Actress Nadeen Al Rassi views art as her entity

GMT 07:30 2017 Saturday ,18 February

Actress Nadeen Al Rassi views art as her entity
Arab Today, arab today Teach monkeys to recognize themselves in mirror

GMT 20:41 2017 Wednesday ,15 February

Teach monkeys to recognize themselves in mirror

GMT 07:05 2017 Friday ,17 February

Singer Diana Karzon will issue a new album soon

GMT 06:40 2017 Friday ,10 February

MP calls for removing text from Islamic story

GMT 13:16 2017 Tuesday ,14 February

First fashion model with Down syndrome

GMT 10:26 2017 Tuesday ,14 February

Emergency UN meeting in Harare

GMT 14:04 2017 Tuesday ,14 February

"Lagom" new Swedish concept in interior design

GMT 12:07 2017 Thursday ,16 February

Bite-mimicking malaria vaccine

GMT 09:03 2017 Thursday ,16 February

Tour guide praises women’s beaches

GMT 13:12 2015 Saturday ,09 May

Sheikh Sultan opens Sharjah Centre

GMT 21:42 2017 Sunday ,12 February

Rania al-Ghazali designs candles of bubbles
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday