In what is perhaps a fascinating insight into the general British psyche in 2012, research firm YouGov has revealed a host of subjects—mainly concerned with indebtedness and medical issues— subjects that UK viewers regard as unsuitable for advertising on TV.YouGov conducted its poll in light of a recent call from The British Association of Aesthetic Plastic Surgeons (BAAPS) that the advertising of cosmetic surgery procedures should be banned. Using this as an impetus to take a more in-depth look at what advertising content should be permissible on TV, the analyst found that cosmetic surgery procedures, cigarettes, gambling, payday loans, abortion providers, prescription drugs and debt finance solutions were seen as subjects that should not be allowed to be advertised on television. However, the UK public was much more relaxed about alcoholic drinks, political parties, fast food and laser surgery providers. Specifically, the research discovered that a ban on the advertising of cigarettes was favoured by 79%; payday loans, 75%; gambling, 73%; personal injury lawyers, 65%; cosmetic surgery providers, 63%; abortion providers, 63; 54% apiece would ban TV adverts for prescription drugs and debt refinancing companies. Interestingly, the most accepted product type in TV advertising was children's toys, which just 15% would ban from TV advertising compared to 79% who would allow it, and 11% who think Universities shouldn't be allowed to have TV advertising, compared to 84% who think they should. Contrary to popular opinion, especially outside of the UK, as to what is perceived as a national pastime towards heavy drinking, o pinions on whether alcoholic drinks should be allowed were more split, but just slightly more people would allow them (50%) than disallow them (44%).