Arab Today, arab today argentina\s investments in new media rise
Last Updated : GMT 20:55:21
Arab Today, arab today
Arab Today, arab today

Argentina\'s investments in new media rise

Arab Today, arab today

Arab Today, arab today Argentina\'s investments in new media rise

Buenos Aires - Arabstoday

Argentina's traditional pay-TV sales seconds fell 26.6% in 2011 at the same that online investment increased 86.6%. According to a detailed annual report on the local media industry's ad sales by the Argentine Chamber of Media Agencies (CAAM), as far as total volume (TV and radio seconds, pages in newspapers and magazines, billboards, banners and other internet spaces), there was a decrease in international growth across all media in comparison to 2010, up 0.5% and a considerable drop on the 2010 figure of 8%. This fall has been particularly noticeable in terms of pay-TV due to, says CAAM's report, “limitations applied to advertising on TV by Audiovisual Media Law 26.522." Public TV was also affected by the law, just not as much as pa-TV: a 2.4% fall in Buenos Aires and 1.6% in the rest of the country. Meanwhile, cinema was the media outlet where ad sales increased most with an 11.6% growth Yet despite this general decrease in absolute volume, in revenue terms ad sales in Argentina actually grew in 2011 to total $16.23 billion Argentine pesos against $12.34 billion in 2010, o a 31.3% growth. According to the CAAM, there are a couple of basic reasons behind this growth, notably "the increased availability of media inventories, demand for spaces, the evolution of the economy and inflation itself. The Latin American continent is currently running above the global average (which has grown between 5% and 6%) in terms of ad sales' growth potential for 2012. Yet the internet will continue to be the leader as far as growth potential among all media, according to CAAM.  

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

Arab Today, arab today argentina\s investments in new media rise Arab Today, arab today argentina\s investments in new media rise

 



Arab Today, arab today
Arab Today, arab today Mohamed Bahari prepares new collection for spring 2017

GMT 06:15 2017 Monday ,27 February

Mohamed Bahari prepares new collection for spring 2017
Arab Today, arab today 17.4 million tourists visit UAE in 2016

GMT 00:47 2017 Monday ,27 February

17.4 million tourists visit UAE in 2016
Arab Today, arab today Sheds light on major steps in 12-year career

GMT 06:07 2017 Monday ,27 February

Sheds light on major steps in 12-year career
Arab Today, arab today UN envoy sets out framework

GMT 07:25 2017 Monday ,27 February

UN envoy sets out framework
Arab Today, arab today Ayat Abaza says state TV presented major stars

GMT 03:52 2017 Sunday ,26 February

Ayat Abaza says state TV presented major stars

GMT 19:03 2017 Friday ,24 February

PJD Slams Assabah Newspaper over Allegations

GMT 15:42 2017 Thursday ,23 February

Information Minister delivers lecture at RCSC

GMT 14:13 2017 Thursday ,23 February

International media conference concludes

GMT 19:28 2017 Tuesday ,21 February

McCain criticizes Trump over continued media attacks

GMT 10:17 2017 Tuesday ,21 February

Dh56,000 of fines for illegal adverts around Abu Dhabi

GMT 15:27 2017 Monday ,20 February

Trump calls media ‘enemy of American people’
View News in Arabic - Media: آخر الأخبار
Arab Today, arab today
Arab Today, arab today
Arab Today, arab today Reading therapy relieves mental disorders

GMT 15:39 2017 Friday ,24 February

Reading therapy relieves mental disorders
Arab Today, arab today Penguins in the age of dinos

GMT 11:44 2017 Saturday ,25 February

Penguins in the age of dinos
Arab Today, arab today Pluto's unruly moons

GMT 06:31 2015 Thursday ,04 June

Pluto's unruly moons
Arab Today, arab today 'Constructive' Vauxhall talk with union

GMT 08:54 2017 Saturday ,25 February

'Constructive' Vauxhall talk with union
Arab Today, arab today Tesla back into red but revenue grows

GMT 07:27 2017 Thursday ,23 February

Tesla back into red but revenue grows
Arab Today, arab today Reasons for the delay 'On the Stairs of Servants'

GMT 06:42 2017 Saturday ,25 February

Reasons for the delay 'On the Stairs of Servants'
Arab Today, arab today Ex-yoga missionary unleashes rage

GMT 12:16 2017 Thursday ,23 February

Ex-yoga missionary unleashes rage

GMT 07:23 2017 Friday ,24 February

Ola Ghanem hopes to work with M.Ramadan

GMT 05:14 2017 Thursday ,23 February

UK appoints 1st Scotland Yard chief in 188 years

GMT 18:23 2017 Friday ,24 February

Fadi explains secrets of  Nancy Ajram's newlook

GMT 10:28 2017 Wednesday ,22 February

Milan laughs while Rome cries

GMT 19:45 2017 Monday ,20 February

Sarah Belamesh designs antiques of "ceramic"

GMT 10:51 2017 Saturday ,25 February

Pigs with edited genes show resistance

GMT 14:04 2017 Friday ,24 February

Messi visit will contribute in tourism

GMT 13:12 2015 Saturday ,09 May

Sheikh Sultan opens Sharjah Centre

GMT 22:42 2017 Thursday ,23 February

Nasima Gamei revives heritage in jewelries
Arab Today, arab today
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday