Bella Hadid looks stunning in sportive dress

American fashion model Bella Hadid, 20, seemed very elegant in her new DKNY's advertizing campaign, as the new ads feature Hadid walking confidently dressed all in black wearing sunglasses down a city street with an American flag set against one of her in a black crop top with black jacket.

There is also mention of how DKNY’s spring collection “is inspired by Midtown in New York — steely gray buildings set against a vibrant blue sky strikes a feeling of optimism and hope.”

A two-page spread features Hadid with a handbag and watch on one page and her wearing sunglasses and a cross-shoulder bag in another. Morris Goldfarb, chief executive officer and chairman of G-III Apparel Group, said, “Bella represents the evolution of DKNY under the leadership of G-III. She is confident, contemporary and socially relevant. We are thrilled to have her representing DKNY to bring back the power and energy to the brand,”

The campaign breaks today, and Hadid will make an in-store appearance at DKNY’s SoHo store Wednesday night.

To help ramp up its digital efforts, DKNY tapped the West 25th Street advertising agency Wondersauce to help fine tune its message and relaunch its site. In the never-ending chase to simplify and accelerate e-commerce for shoppers, DKNY is trying to capitalize on Farfetch’s proprietary technology. Now shoppers will find such features as intuitive navigation, individualized messaging, wish list features, a localized homepage and a fully responsive mobile platform.