British Airways, the UK’s flagship carrier, has announced the appointment of Robert Williams as its head of sales — Asia Pacific and the Middle East.
Williams’ appointment comes on the back of the airline’s recent global announcement to boost its customer experience by investing in increased excellence in premium cabins and more choice and quality across all cabins and on-the-ground services.
Based in Singapore and reporting directly to the airline’s head of global sales in London, Williams’ new role makes him responsible for managing the airline’s growth and development across Saudi Arabia, the UAE, Kuwait, Bahrain, Oman and Qatar — some of British Airways’ most important overseas markets.
“We’ve completed 85 years of successful operations here in the Middle East and the region continues to remain important to British Airways,” said Williams.
“It’s an exciting time for us at British Airways and we are committed to investing in our customer experience in a rapidly evolving aviation industry. Our customers will continue to notice significant enhancements to their travel experience when flying with us.”
With over a decade of experience working with the British carrier, Williams will drive the airline’s regional operations, including the roll-out of new investments in products, starting with the new First Wing at Terminal 5, which is already accessible for British Airways’ Saudi customers flying in first to London Heathrow.
Williams added: “We witness a high preference for our premium services from across the region and we are pleased that the new First Wing is immediately available for all passengers flying first with us.”
Flights from across the Middle East land at Terminal 5, British Airways’ flagship terminal which is now home to its exclusive new First Wing check-in area.
The airline will also add 22 new routes to its global network by the end of 2017.
The airline is also developing options for a new seat in Club World with direct aisle access in 2019. Details will be released in due course.
British Airways is also making changes behind the scenes to increase operational efficiency and reliability through new technologies including automatic boarding gates and a re-designed baggage arrivals process.

Source: Arab News