Bahrain Financing Company (BFC), the Kingdom’s oldest money transfer and foreign exchange group, announced the opening of a dedicated customer service centre in India. The call centre based in Trivandrum, Kerala will offer personalized services to BFC’s EzCash beneficiaries in India. As part of the service, once the customer funds have been credited to one of EzCash’s 14,000 cash pick-out locations, the call centre will inform recipients that their cash is ready for collection. Commenting on the launch, Ebrahim Nonoo, Managing Director and CEO of BFC Group Holdings commented, “Being the number one recipient country in the world, India is undoubtedly a key market for BFC. As part of our endeavour to constantly enhance and simplify procedures for our growing customer base across the country, we have launched our first customer service centre in India that will provide updates and information all EzCash transactions.” “With initiatives such as this, we continue to invest in our customer’s experience and make their lives easier by pioneering new financial tools and services across the markets we operate in,” he said. From / Gulf Today