In a move that reinforces its commitment in the region, AXA Gulf - one of the largest non-life international insurers in the Middle East - has announced a one-hour guaranteed roadside assistance service, in case of an emergency or breakdown, for all subscribers. The company has also unveiled a Road Safety campaign to educate UAE drivers on the importance of safe driving, tips on how to handle emergencies while on the road and hints on becoming environmental friendly when driving. The radio campaign is aimed at reaching out and engaging maximum number of people across the UAE. The launch of the guaranteed roadside assistance and road safety drive is part of AXA’s Spring 2012 Campaign, which runs till June 30, 2012, offering a host of unmatched benefits on motor insurance to customers.