Chairman of the Tourism Promotion Authority (TPA) Hisham el Demeiri left Cairo Monday for Rome to launch an Egyptian tourism promotion campaign in Italy to capitalize on the successful visit by Tourism Minister Yehia Rashed in October.

Demeiri will attend a celebration to launch a new promotion campaign in Italy, organized by the tourism bureau in Rome in cooperation with the Egyptian Academy of Art. 

Several tour operators and tourism companies and representatives from the tourism unions in Italy along with a number of Italian news agencies will attend the event. 

In exclusive statements to MENA, Demeiri underlined the importance of the Italian market, saying Italy has been a top source of tourists for Egypt.

He also said that he is confident that the new campaign will attain positive results which contribute to reviving tourism to Egypt.

Source: MENA