Refinery29, the leading digital media company for women, today announced the expansion of its sales team with the appointment of sales & partnerships director Jessica Pennington, former beauty director at ShortList Media. Jessica joins a growing Refinery29 UK team of 25 people with a mission to cultivate their industry-leading partnerships across social, video and experiential platforms.

Based in the company’s international HQ in London, Jessica will be working with Refinery29 UK’s in-house editorial and social teams to deliver deep audience insights, multi-platform collaborations and performance to clients, with a strong focus on beauty category growth and revenue. She will report into Vice President Sales & Partnerships for Europe Jacqui Kavanagh, formerly of VICE and Condé Nast.

“I couldn't be more delighted to welcome Jessica to our rapidly expanding commercial team, bolstering Refinery29's global beauty expertise and innovation,” said Jacqui Kavanagh, Vice President, Sales & Partnerships for Europe. “She brings with her a wealth of industry knowledge, deep relationships and importantly, a shared enthusiasm for Refinery29's mission to entertain, inspire and progress the most powerful generation of women.”
“Refinery29’s beauty content has seen a 45 percent increase in traffic year over year, and with Jessica onboard, we are excited to continue to demonstrate our commitment to the space,” said Kate Ward, Senior Vice President & Head of International, Refinery29. “We are confident that she will further elevate our presence in the UK, Refinery29’s second biggest market outside of the US