Ipsos - the number one Market Research company in Egypt - held a conference and a panel discussion entitled "The Ramadan 2017 Puzzle Completion"; on Monday 27 March 2017 at Nile Ritz Carlton Hotel. During the event Ipsos unleashed the findings of the most recent survey on Ramadan 2017 and audience heard first hand views of marketing, media and advertising industry leaders.

The purpose of the conference is to discuss the implications of current economic events and their impact on consumers’ behaviour to help decision makers take the right marketing and advertising decisions during Ramadan 2017.

Panel discussions lead by Egyptian Satellite Channels heads and marketing, media and advertising industry leaders, included: The impact of the huge inflation on consumers’ mood and behaviour during Ramadan 2017 and the effect of the changes in the media scene on consumers’ media habits (TV – Radio – Online). Satellite channels also announced exclusively their content for Ramadan 2017.

The event was attended by more than 200 leaders in Egyptian marketing, advertising and media experts, as well as representatives of the most important Egyptian Satellite Channels and leaders of major international and local companies operating in Egypt.