Every year for the past decade, YouTube has been releasing a sort-of "best of" video that looks back at the platform's highlights over the past 12 months.

The "Rewind 2011" video saw viral singer Rebecca Black count down the biggest videos of the year all the way to her hit "Friday."

Years later, what was once one of the most anticipated annual videos on YouTube has now become the platform's most hated piece of content.

Less than a week after it was published by YouTube on December 6, "Rewind 2018" has become the most disliked video on YouTube. It surpassed 9.8 million dislikes to overtake Justin Bieber's "Baby" (2010) - a controversial hit for the Canadian singer - and enter the hall of shame.

The failure of the video comes despite - or perhaps because of - the appearances of countless major YouTube stars like the US comedy duo Dolan Twins and the crew from Australia's How Ridiculous YouTube channel, as well as numerous non-YouTubers like actor Will Smith and satire news show host Trevor Noah.

The video rapidly jumps from place to place, and celebrity to celebrity, trying to fit as many YouTube stars as possible into eight minutes of chaotic content that is almost hard to watch.

Famed tech blogger Marques Brownlee, who stars alongside actor Will Smith at the start of the video, said the problem was the video was clearly made for advertisers, not viewers.

"YouTube wants Rewind to be a couple minutes they can show to advertisers and say 'look at all the great stuff over here that you want to spend your dollars on!'"

Despite its poor reception, the video has clocked close to 120 million views in the space of a week.