Kate Upton is the new face of Bobbi Brown cosmetics

Kate Upton has become the face of yet another powerful franchise, Bobbi Brown cosmetics. The 21-year-old model and the professional makeup artist revealed the news Friday in a clip that played during Good Morning America. "Everything is about the inner beauty," Upton says regarding cosmetic products. "Bobbi possesses that in her brand." Brown later reiterated the news in a tweet. Excited to work w @KateUpton as new face of @BobbiBrown. She's beautiful, confident & creates her own rules. pic.twitter.com/VZ2tzifavw— Bobbi Brown (@justbobbibrown) March 21, 2014 Upton's partnership with the cosmetic line comes a week after she became the new spokesperson for Express. The Sports Illustrated cover girl is also the face of Sam Edelman's digital and print advertising campaign.