Nesto to open 53rd GCC outlet in Al-Rass

Dubai-based retail giant Nesto Group is all set to open its 53rd hypermarket in the GCC in Al-Rass, Qassim.
The inauguration ceremony will be attended by Nesto directors and officials at 10.30 p.m. on Monday
The new Hyper Nesto offers its customers an exclusive shopping area in Oasis Center on King Fahad Road.
Nesto is famous for providing the best quality products at affordable prices — lowest in the city. It has added more value to customers’ spending by offering various promotions and discounts.
“We thank our customers for their continued support as it reflects in our quality, service, great variety and killer promotions at our stores,” said Noufal K.P., Nesto managing director.
The new store features leading brands and ample car parking facility.
“We are glad to serve the new location with the best quality and service. We have a wide range of products and services on offer and the prices are competitive,” Noufal said.
The new Nesto would focus in serving quality products at affordable prices to ensure that a broad cross section of the community would be able to benefit from its stores.
Focusing on quality, the group endeavors to ensure that there is parity in pricing structures between their other retail outlets.
At Nesto, fresh vegetables and fruits would be made available at affordable rates. In spite of competition, Nesto has always been able to maintain its prices and profile among its target audience comprising Arabs, Indians, Pakistanis and a host of other nationalities. Their “customer first” policy has always ensured a high level of customer loyalty and retention.
The group is planning to open hypermarkets in all the major cities in Saudi Arabia.
The rapidly growing Nesto retail chain is owned and operated by Western International Group, which has a wide range of brands that cater to a cross section of the market.

Source: Arab News