Etisalat unveils mobile commerce service in Nigeria

ABU DHABI: Etisalat Group, the telecommunications corporation with operations in 16 markets across the Middle East, Africa and Asia, on Saturday announced the commercial launch of the most comprehensive and accessible package of mobile commerce features currently available globally in Nigeria. This is the first time in the world when customers can access a Mobile Commerce service of multiple schemes and banks through the intuitive user interface installed directly on consumer SIM cards. The user interface is accessible in English, Hausa, Igbo and Yoruba languages on any type of mobile phone, from the low-end basic phone to the most sophisticated mobile device. Etisalat’s service is utilising “state of the art” ISO-1 compliant security features ensuring that customer transactions cannot be intercepted or manipulated by fraudsters. Etisalat’s mobile commerce application is a fully functional mobile wallet that offers a full range of mobile banking and transaction services.  It will provide millions of people with access to banking for the very first time. Etisalat’s Mobile Commerce service is developed in-line with its strategy of including un-banked and under-banked customers into the regulated financial services space, enhancement of financial transparency and expansion of financial transaction channels. This service will provide millions of people with access to banking for the very first time. Etisalat will provide customers with increased security and flexibility, reducing the need to carry cash and ensuring payments between friends and family remain secure. A password is needed for each transaction and the service is protected through a state-of-the-art security application.