Etisalat promotes video-on-demand

Forget about spending hours downloading the latest movies, said Mathew Willsher, chief marketing officer of etisalat, at the launch of the company's video-on-demand service, eLife TV. The new service launched yesterday at Gitex as part of the revamped eLife TV package offered by etisalat. It offers a complete library of movies across all cultures that can be accessed in a matter of seconds for subscribers. Offered for now only on the TV element of eLife's triumvirate of services that also include web and landline, Willsher said the new on-demand services offer 650 movies across all genres from Hollywood to the Arab world and India. The new service is "the largest video on demand TV and movie library" in the UAE, Willsher said.