Cleartrip launches Arabic-language website

Cleartrip, a mobile and online travel company in the Middle East, has officially launched an Arabic-language website to support its GCC market expansion efforts and provide users in the region with localized browsing and booking capability.
The new website includes content and promotions relevant for Arabic-speaking audiences, and comes with a host of useful features designed to allow travelers to easily make and manage reservations. Users are also able to avail offers and benefits when booking on the Cleartrip website or its mobile application.
Cleartrip is experiencing increased traffic on its website from mobile devices, with traffic driven by smartphones and tablets growing 30 percent during the first week of Ramadan, and the launch of a dedicated website in Arabic is expected to further accelerate bookings.
Innovations in payments security, along with the launch of new government initiatives in Saudi Arabia and the proliferation of e-commerce startups, are driving increased consumer trust in online payments. This in turn is further expanding the market opportunity for Cleartrip. Currently, debit cards account for 24 percent of total bookings in Saudi Arabia, with bookings paid by credit cards making up the remaining 76 percent. The increase in bookings made using debit cards is seen as a sign of surging consumer confidence in online payments.
“As the Saudi Arabian traveler becomes more discerning and tech-savvy and as the travel booking landscape shifts toward a more digital focus, the demand for local language information and booking capability is on the rise,” said Stuart Crighton, founder and CEO of Cleartrip.
He added: “Cleartrip has emerged as a travel platform of choice for consumers across much of the Arabic-speaking world. We have grown by over 45 percent year-on-year and Arabic speakers represent our fastest growing segment, their numbers increasing by triple digits. Bringing a dedicated Arabic website into our product mix will strengthen our value proposition among digital-first Arab customers and ensure our service offerings match the needs of this sizeable and growing audience.
“The launch of the Arabic website is yet another important step toward achieving our goal of providing users in the GCC region with a seamless browsing and booking experience that evolves along with their needs.”

Source: Arab News