Dubai promotes rational electricity consumption during Ramadan

Dubai Electricity and Water Authority (DEWA) has launched an awareness campaign during the Holy Month of Ramadan to promote reasonable electricity consumption under the slogan, "This Ramadan, let your good deeds outweigh your consumption." The initiative is part of DEWA's strategy to strengthen awareness among residents in Dubai on economical electricity and water consumption, conserving natural resources, and protecting the environment. The campaign will include several lectures targeting staff of government departments in Dubai, along with awareness programmes in mosques, and at Aswaaq and Union Coop supermarkets. The launch of the awareness campaign is in line with the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, and Ruler of Dubai, to achieve and maintain sustainable development of the Emirate. Speaking on the occasion of the launch, Saeed Mohammed Al Tayer, MD '&' CEO of DEWA said, "The campaign is part of our strategy to rationalise the consumption of electricity and water and use them effectively, complementing our goal to become a world-class sustainable utility. We spare no effort in preserving our valuable natural resources and protecting our environment to ensure a sustainable future for generations to come." Khawla Al Mehairi, Vice President of Corporate and Marketing Communications at DEWA, said, "The campaign reflects DEWA's commitment to supporting the sustainable development efforts of Dubai and raising awareness on the rational use of energy resources. We are keen to work with government and private organisations in these fields, especially during Ramadan, as prudent consumption is reflected in the teachings of our religion, which forbids all forms of waste." Al Mehairi also pointed out that rational use of electricity and water should not be limited only to Ramadan, but should be extended as a lifestyle approach by individuals throughout the year.