
The 2013 World Humanitarian Day Campaign in Dubai came to a conclusion with thousands of people across the UAE showing their support by sharing their ideas on how to answer the question, "The World Needs More ... ?" "Peace" was selected as the most popular word . The global campaign, organised by the United Nations Office for the Coordination of Humanitarian Affairs, was led in the UAE by Dubai's International Humanitarian City (IHC). It lasted for a month after the celebrations of World Humanitarian Day took place on August 19th. The overall global participation for the WHD campaign aimed at "turning words into reality" surpassed 1.5 million, with most votes for the word "Education". Dubai's IHC collaborated with its UN and private partners and celebrated WHD at Dubai Mall with participants from around the country in an event which showcased the interactive WHD 2013 campaign theme. Exceeding last year's participation, more than 11,000 individuals from over 43 nations came to the exhibit, over 5,000 of them were participants on the day of celebration. Support for the campaign continued throughout the month. The IHC kept its WHD interactive application running on its social networks where over 32,000 participants from 102 nationalities selected words. Local media organisation, Dubai Media Incorporated, supported the campaign through its media outlets and TV spots in which WHD films were run during the month long campaign. The IHC expressed its appreciation to all campaign supporters, including Etisalat, Dubai Media Incorporated, Expo 2020, Watani, Emaar and the Dubai Mall, who helped raise awareness about the campaign and contributed to the growing role of the UAE in the humanitarian field.
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