Abu Dhabi rolls out second food safety campaign

The Abu Dhabi Food Control Authority (ADFCA) launched its second food safety campaign aimed at educating consumers about preparing, transporting and storing food. The campaign also aims to help prevent any health risks that may result in spreading diseases or any food-associated health hazards, said a statement issued by the authority. Themed "Your food safety is between your hands", this is the second consumer-centric campaign by ADFCA this summer. Mohammad Jalal Al Reyaysa, Director of Communications and Community Service at ADFCA, said: "Most people lack the required knowledge of how to handle food. Hence there is an urgent need to provide advice, guidance and direction to them, and this campaign is a tool to demonstrate the benefits of best good handling practices while encouraging them to adopt such a positive behaviour." Article continues below With its easy to follow and simple step, the campaign is tailor-made to educate consumers on how to avoid cross contamination of food that eventually leads to food poisoning, with focus on how conservation, separation process, and the suitable temperatures are all important factors that contribute to the safety of food," he explained. In order to achieve the maximum outreach of this campaign, ADFCA used different tools to emphasise on the safety aspects of handling food such as television advertisements, radio and print ads in addition to streets ads and shopping malls. "This campaign is part of ADFCA's commitment and ongoing awareness programmes aimed at protecting the health of consumers and their interests. ADFCA believes that food safety is a shared responsibility that requires positive interaction, cooperation and active participation of all stakeholders, led by consumers," Al Reyaysa said.