DEWA launches its annual Peak-Load campaign

Dubai Electricity and Water Authority, DEWA, has launched the ‘Change Begins With Us' campaign as part of its annual Peak Load campaign to reduce electricity and water use during peak hours, from 12 - 6pm.

The campaign raises the environmental awareness of Dubai residents and encourages them to adopt a sustainable way of living in using electricity and water to conserve natural resources, protect the environment and reduce the emirate's carbon footprint.

The campaign urges individuals to limit using appliances that consume a lot of electricity such as irons, washing and dryer machines, dishwashers, water heaters, and electric ovens during peak-load hours. DEWA encourages the public to use them in the mornings or evenings whenever possible to reduce pressure on the electricity network.

"DEWA works to achieve the Dubai Integrated Energy Strategy 2030 to reduce energy demand by 30 percent by 2030. This annual campaign supports our continuous efforts to establish the foundations of environmental sustainability and support the sustainable development of Dubai. This is done by using electricity, water, and natural resources sensibly, and encouraging residents to adopt a conscious and responsible lifestyle to ensure sustainability of resources for generations to come," said Saeed Mohammed Al Tayer, MD and CEO of DEWA.

"Reducing electricity use during peak-load hours contributes to improving the efficiency and reliability of the transmission and distribution networks and helps reduce the amount of fuel needed to produce energy. This supports our efforts to reduce the emirate's footprint and enhance the happiness and well-being of residents and provides an ideal and healthy environment for living, work, and tourism," added Al Tayer.

The campaign has achieved a remarkable success and was well-received by the emirate's residents. A survey conducted by DEWA last year revealed that 94 percent of participants liked the campaign, and 93 percent said they were ready and willing to implement it in their homes and workplaces.

Using electrical appliances and equipment during peak-load hours during the summer months adds to the load on the power grid. By launching the Peak Load campaign, DEWA informs customers about ways to contribute to reducing the load on the power-generation system by using electrical devices during off-peak hours. For example, air-conditioning uses 60 percent of the total electricity load. Reducing air-conditioning use or increasing the temperature even slightly, benefits customers by reducing their electricity bills, and increases the overall efficiency of the electrical system.
Source: WAM