Automaker Ford enjoys positive April in India

EcoSport features Ford’s SYNC technology Ford India sold more than 7200 vehicles in combined domestic wholesales and exports in April 2013 despite an ongoing slowdown affecting the Indian auto industry. Domestic wholesales totalled 4003 units in April, compared with 7201 units during the same period last year, while exports rose 38 percent to 3267 units from 2368 units a year earlier.
"We are encouraged to see exports growing at a steady pace and we remain deeply optimistic about our business in India, as we continue to expect growth in the long term,” said Vinay Piparsania, executive director, Marketing, Sales and Service, Ford India. “We remain committed to introducing new and exciting Ford global products and technologies that consumers in India want and value.”
Over the month of April, Ford India has been showcasing its Chennai-built EcoSport to consumers across 12 cities as part of the EcoSport Urban Discoveries campaign. The campaign will give a hundred consumers the exclusive opportunity to drive the EcoSport starting in May, while sharing their experiences with family and friends ahead of the vehicle’s launch in India.
Available with Ford’s award-winning 1.0L EcoBoost engine, the EcoSport will feature Ford’s SYNC technology, jointly developed with Microsoft, making it the first vehicle in its segment equipped with a voice-enabled interactive system.
Coinciding with the traditional New Year in certain Indian states, celebrations at Ford India continued throughout April with special offers on all vehicles. Ford also continued its work to bring more global One Ford vehicles to more Indian consumers with the opening of two new sales and service outlets in Kozhikode and Kottayam in a single week, taking the number of sales and service outlets to 260 across 138 cities in India.
“The two facility openings in Kerala are the latest step in our aggressive expansion plan to have more than 500 sales and service outlets across India around mid-decade,” said Piparsania. “We will continue to go further with more ways to engage our customers, making our services and offerings more accessible across the entire country.”