IKEA app enables augmented reality

Screenshot of IKEA's new app in action IKEA will soon roll out updates to its iOS and Android apps which, using augmented reality, help users visualise their perfect kitchen via their smartphone. The updates to IKEA's app essentially allow users to visualise IKEA furniture in their home before ordering it but they'll need to have one of those ubiquitous physical catalogues for that function
In order to visualise how IKEA furniture looks in their room users of the app first place their physical copy of the 2014 IKEA catalogue in the space where they want to virtually place their furniture; by putting the physical catalogue in this space the app has a frame of reference which it can use to calculate the dimensions of the room.
Having done this one can then open the updated IKEA app on a mobile device, point it at the space in which they have placed the catalogue and then, thanks to the images displayed on their screen, visualize how each of the 90 available products on their phone would appear in that space should they purchase them.
IKEA fans will also be able to scan 50 pages in the 2014 physical catalogue with their smartphone to get more information on certain products, such as videos or photographs showing alternative views of that product. The 2014 edition of the IKEA catalog is the 63rd, and this year will be printed in 66 different versions across 30 languages and 47 markets, for about 200 million copies.