Emaar to highlight strategy supporting Dubai Vision

Dubai's Tourism Vision Emaar Hospitality Group is highlighting its strategic initiatives to support Dubai'sTourism Vision 2020 — to welcome more than 20 million annual visitors by the turnof the decade — at the Arabian Travel Market, or ATM 2014 . The group will highlight the two hotel brands it operates — The Address Hotels + Resorts, and Vida Hotels and Resorts — at the exhibition to be held from May 5 to 8 at the Dubai International Convention Centre. Philippe Zuber, chief operating officer of Emaar Hospitality Group, said: "One of the driving forces of a tourist destination's continued success is its hospitality offering. As a ‘Made in Dubai' brand, we have redefined industry standards through The Address Hotels + Resorts and Vida Hotels and Resorts. The expansion of these hotel brands in Dubai will further contribute to the diversity of hotel choices for visitors to Dubai.” He added: "Alongside the showcase of our hotel projects at ATM 2014, we are also leveraging the industry event to strengthen our international expansion, having already unveiled plans for Address hotels in Egypt, Turkey and Kenya. We will also showcase our Lifestyle Dining business that has a successful track-record in bringing innovative culinary concepts to Dubai. ATM is an important platform for us tobuildindustrypartnerships while promoting Dubai as a must-visit tourist destination and underlining the world-class service that we offer at our hotels.” Marking its sixth year of participation at the ATM, the Emaar Hospitality Group pavilion will showcase all properties under The Address brand, including The Address Downtown Dubai, The Address Dubai Mall and The Palace Downtown Dubai — all three in Downtown Dubai; The Address Montgomerie Dubai and The Address Dubai Marina. The group will also put the spotlight on its international projects: The Address Marassi Golf Resort & Spa in Egypt; The Address Masai Mara in Kenya; The Address Residence Emaar Square in Istanbul. The group's new Vida Hotels and Resorts, launched at the ATM last year, will also be highlighted with the first property under the brand, Vida Downtown Dubai, catering to the new generation of travellers. Among the showcase under Emaar's Lifestyle Dining division are: CUT by Wolfgang Puck, the critically-acclaimed and globally-renowned American steakhouse by the award-winning Michelin-star chef; the newly-expanded Zeta,anoutdoordiningandlifestyleexperience, both located in The Address Downtown Dubai; At.mosphere at Burj Khalifa, the world's highest restaurant; Emaar Pavilion Downtown Dubai; The Palace Café; Madeleine Boulangerie & Café; and La Serre Café and Bistro. Emaar is also partnering with world-renowned brand Cipriani, to open its flagship Dubaioutlet in Downtown Dubai. With a portfolio of 12 hotels and resorts consisting of over 1,900 rooms, Emaar's hospitality and leisure business recorded revenues of Dh483 million (US$132 million) in the first quarter of 2014. This is 16 per cent higher than the revenue of Dh417 million in the first quarter of 2013. The flagship Address Hotels + Resorts reported average occupancy of 92 per cent during the first three months of this year.
Source: Khaleej Times