Rankin says 'Oui, Oui, Oui' for Jitrois

Jitrois Fall/Winter 2012-13 campaign by Rankin London-based fashion photographer has once again teamed up with Parisian label Jitrois for the brand's latest Fall-Winter 2013 campaign film. Jitrois certainly has dramatic visions! For their latest campaign they've pulled out the violins, hiring famed fashion lensman Rankin to shoot the campaign, soundtracked by a string section and a New Wave "Oui, Oui, Oui" sample taken from François Truffaut's "Baisers volés."
Rankin's wife, the Finnish model Tuuli Shipster, Russian newcomer Vika Falileeva and Franco-Norwegian Nils Butler all star in the minute-long film which was styled by Dazed and Confused's fashion editor Katie Shillingford.
According to the brand the "Jitrois woman claims the power to command her future as her own. She triumphs over taboos, whilst endeavoring to remain inimitably, timelessly, exceptionally elegant."
The film shows off the 1950s couture silhouettes (blended with retro biker gang influences) and the famed stretch leather Jitrois dresses which feature alongside some more masculine tailoring.
"Ah oui, c'est vrai, je suis exceptionnelle !" says the soundtrack. We can't argue with that!
Check out the film at http://youtu.be/FJD9pC0eg8E