Qatari brand QELA reveals new collection

Qatari luxury designer brand QELA revealed its new range 'Ten Essentials' at a preview show held in the city.

Models presented Qatari haute couture collection, with classical music performed by a violin string quartet in the background, at QELA's Pearl boutique, event organisers said Monday.

The range features a number of garments that comprise an adaptable wardrobe for professional women. Timeless pieces such as the little black dress, jumpsuits, cocktail dresses, two-piece outfits, dusters and capes are interpreted as simple, modern ensembles, apt for any occasion, said the Qatar Foundation-owned brand.

QELA Brand Image Vice President and Spokesperson Sheikha Noor bint Hamad Al Thani said, "QELA's essentials comprise the distillation of our characteristic style into one absolute wardrobe: in short, those pieces one simply cannot do without. The ten different looks on show offer a glimpse into the exquisitely versatile, coherent lines of these signature QELA classics." The new collection revisits QELA's signature designs, influenced by Qatari tradition, of the bisht (cloak) and mashrabiya (privacy screen), a welcome affirmation of elegant modesty for the Ramadan season.

The silhouette of the bisht is reinterpreted as two duster coats, one of which is also ornamented with classic bisht embroidery, as is one of the trouser designs.

QELA's complex, subtle mashrabiya pattern reappears as an embroidery motif in red on a short cocktail dress, and again as an element of the embroidered organza panels featuring on a camel cape.

Another signature element, the asymmetric 'Fann' (Art) buckle, is newly interpreted in a doubled and locked design in gold which is incorporated in almost all the new classics in the form of belt closures.

The Essential palette embraces variously textured blacks. The harmonising paler tones are inspired by the colours of the Qatari desert: sand dunes, sun and shadow, and the many subtle shades of camel-wool, the traditional Bedouin weaving material.

The blacks emphasise the high tactile and visual qualities of the materials used and the minimal, clean lines of the designs. A pop of red adds a spring touch and links to QELA's colour of the season.
Source: QNA