Long-term licensing agreement with beauty giant
Proenza Schouler to make first foray into fragrance
Jack McCollough and Lazaro Hernandez of Proenza Schouler
Washington - Arab Today
American fashion label Proenza Schouler will be launching its first perfume with L'Oréal.
Under a new, long-term licensing agreement with the beauty giant, Proenza Schouler will create and develop fine fragrances bearing its brand name.
Proenza Schouler will join a part of the division that also houses Viktor & Rolf, Diesel, Maison Margiela and Cacharel.
Source: Relaxnews
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