my market insightuk skincare performance in may 2017
Last Updated : GMT 07:25:12
Arab Today, arab today
Arab Today, arab today
Last Updated : GMT 07:25:12
Arab Today, arab today

Across various media platforms

My Market Insight - UK Skincare Performance in May 2017

Arab Today, arab today

Arab Today, arab today My Market Insight - UK Skincare Performance in May 2017

Skincare and Beauty expert Nichola Joss
London - Arab Today

My Market Insight, the company for data, commentary and analysis across various media platforms, has revealed its weekly beauty insight today with a focus on PR performance of skincare brands across print, online and social channels in May 2017. They look at the year on year trends, displaying which skincare brands led the way in terms of mentions, advertising value equivalent (AVE) and social actions.

In May 2017, PR for the skincare category was largely driven by Twitter; delivering 25% of all skincare mentions. Consumer magazines closely followed with 23%, whilst YouTube accounted for 10%. Furthermore, year on year data shows print experienced 3% growth, yet national press suffered a decrease of 21%.

Content Summary

Brands ranked by cosmetics PR mentions across print, online and social media

Skincare and Beauty expert Nichola Joss was the most mentioned representative across print for the skincare category – this was driven by 8 PR mentions in a “Skin Clinic” feature in Women’s Health.
Lqd Skin Care were the most mentioned brand in the subcategory “Face Care Male” across online following their recent launch in the UK.
Pixi and Alpha H lead in terms of number of skincare PR mentions across social. Yet, both ranked outside the top 40 in print. This proves that both brands are embracing the power of social media and are successfully implementing digital strategies.
Social influencer focus – Twitter, YouTube and Instagram

Beauty journalist’s Sali Hughes and Alessandra Steinherr both feature in the top 10 influencers on Instagram. This illustrates the ability for traditional media experts to shift across to social
Fleur De Force has ranked top in skincare engagement on YouTube in April and May 2017. Fleur received over 5 million views in April, yet in May, Fleur’s 125 product mentions generated over 20 million views. 
The Anna Edit mentioned Glossier 17 times across 3 YouTube videos in May. This helped drive Glossier to receive the most social actions on YouTube, with 3,127,322 views and 97,901 likes. 
Ones to Watch & Best Evolution – brand, product and social influencer

Fashion Mumblr recently hit 150k subscribers on YouTube. Her skincare mentions achieved a 663% increase in May 2017 compared to April 2017. In May, Fashion Mumblr produced 61 Skincare PR mentions compared to just 8 in April 2017. This was largely driven by a “Current Skincare Routine” video on YouTube, which has been viewed 18,521 times.
St Tropez Express Bronzing Face Sheet Mask recent launch has caused excitement within the industry. PR mentions for the product grew from 2 in April to 39 in May 2017, generating £47,692 AVE. The majority of the AVE, £16,473, came from Velvet Gh0st’s YouTube channel who dedicated a video to testing the product.
My Market Insight provides media intelligence and eCommerce analytics to the Fashion and Beauty industry. Our platform enables PR & Marketing and Sales and Pricing teams to monitor and evaluate their campaigns and promotional investments. Our data offers a total market view covering all companies, brands, lines and products within your industry. We help you build the most effective media and online sales strategies.

If these insights interest you, call for more information. You can gain access to My Market Insight's data for as little as £750 and DIARY directory Subscribers receive a 20% discount.

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

my market insightuk skincare performance in may 2017 my market insightuk skincare performance in may 2017

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

my market insightuk skincare performance in may 2017 my market insightuk skincare performance in may 2017

 



Arab Today, arab today Modern colorful bedroom renovation

GMT 11:23 2017 Thursday ,21 December

Modern colorful bedroom renovation
Arab Today, arab today For the Variety of Interior Design Styles

GMT 11:14 2017 Tuesday ,19 December

For the Variety of Interior Design Styles

GMT 13:38 2018 Thursday ,13 December

Maduro says meeting with Putin most useful in his career

GMT 10:40 2017 Monday ,03 July

Actor Mohamed Ramadan happy for reactions

GMT 12:21 2017 Wednesday ,19 April

Ramez Galal’s new prank show is suffering

GMT 11:23 2017 Friday ,05 May

Komodo dragon attacks tourist in Indonesia

GMT 19:09 2016 Monday ,12 December

With Egyptian Commercial Consul in the UAE

GMT 16:47 2017 Tuesday ,22 August

Al-Wardi happy for renewing contract

GMT 04:58 2017 Tuesday ,10 January

Ronaldo, Ranieri scoop top FIFA awards

GMT 11:52 2017 Thursday ,16 February

Three ways to turn discarded wood into home decor

GMT 00:53 2017 Saturday ,22 April

Car bomb explodes in Somalia capital

GMT 08:40 2015 Sunday ,19 April

Amazing modern curved kitchen design ideas

GMT 05:29 2016 Tuesday ,18 October

Surprise! Rihanna joins McCartney at ‘Oldchella’

GMT 09:27 2017 Wednesday ,06 December

EU blacklists 17 tax havens

GMT 04:39 2017 Wednesday ,04 January

OIC condemns terrorist attack in Istanbul

GMT 16:43 2016 Thursday ,29 December

Optimism at last for US woman in Egypt jail

GMT 19:01 2016 Wednesday ,23 November

Mansour bin Zayed arrives in Algeria in official visit

GMT 15:25 2017 Tuesday ,21 November

Ratings boost for Saudi reform program

GMT 19:38 2016 Wednesday ,14 December

Gazprom Neft, Iran’s NIOC agree oil field studies
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday