Burberry and Google come together for new innovative project

Burberry Prorsum Autumn/Winter 2013-14 collection Burberry and Google have teamed up for a romantic and innovative new project, Burberry Kisses. The initiative uses new technology to allow users to capture and send a kiss to anyone in the world, using their phone or web cam.
"Burberry Kisses began with the idea of giving technology a bit of heart and soul, and using it to unite the Burberry family across the world - by telling a story that makes the digital personal," explains Burberry chief creative officer Christopher Bailey. "We're constantly thinking about how we translate the emotion of what we create and experience in the real world into the digital space, whether that's capturing the energy and excitement of a live gig, the hum and buzz of anticipation before a runway show, or just the feeling you get when you pull on your trench coat on a rainy morning."