beauty market pr performance august 2017
Last Updated : GMT 07:25:12
Arab Today, arab today
Arab Today, arab today
Last Updated : GMT 07:25:12
Arab Today, arab today

My Market Insight

Beauty Market PR Performance August 2017

Arab Today, arab today

Arab Today, arab today Beauty Market PR Performance August 2017

My Market Insight in 'Helplines'
London - Arabs Today

My Market Insight, the company for data, commentary and analysis across various media platforms, has revealed its weekly beauty insight today with a focus on the beauty market in August 2017.

This week’s report focuses on the PR performance of beauty brands across print, online and social channels in August 2017, particularly looking at the year on year trends, displaying which beauty brands led the way in terms of mentions, earned media value (EMV) and social actions.

This report looks at the beauty market as a whole in August 2017, highlighting particular brands and products that stand out in this busy market. In August 2017, over 22,000 beauty products were mentioned across print, online and social media combined.

Content Summary: 

Boots significantly outperformed its counterparts in terms of retailer mentions. Altogether, Boots was mentioned 94 times in relation to beauty print coverage.

In August 2017, getthegloss.com produced the greatest number of PR beauty mentions across online publications, an increase from 145 mentions in August 2016 to 336.

MAC's social EMV performance was driven by MAC Lipstick, which ranked first for social EMV by product

Ones to Watch:

Between July and August 2017, Marc Jacobs Beauty doubled in EMV across print, online and social, increasing from £251,226 to £592,809 EMV. Altogether, 41 of the brand's different products were mentioned in the media and featured by 56 different publications, the majority of which were online and social. Nonetheless, Marc Jacobs Beauty received 70%.

Between July and August 2017, Avon increased their combined print, online and social EMV by over £150,000. As a result of their online coverage, Avon appeared in the top 10 brands by online PR mentions. 11 different AVON products were featured in the media in August, with Avon Skin So Soft Original Dry Oil Spray generating the highest product EMV worth £119,387. The product was featured across eight different publications.

I Covet Thee is a popular Social Influencer who has a loyal following with 172K Instagram followers, 58K Twitter followers and 395K YouTube subscribers. In August 2017, I Covet Thee produced beauty content across her social channels worth £399,879 EMV. This EMV was driven by a “pack with me” YouTube video which achieved 47,262 views and 1,566 likes. The majority of Alix’s beauty mentions were cosmetics products.

 

"My Market Insight provides media intelligence and eCommerce analytics to the Fashion and Beauty industry. Our platform enables PR & Marketing and Sales and Pricing teams to monitor and evaluate their campaigns and promotional investments. Our data offers a total market view covering all companies, brands, lines and products within your industry. We help you build the most effective media and online sales strategies."

If these insights interest you, call for more information. You can gain access to My Market Insight's data for as little as £750 and DIARY directory Subscribers receive a 20% discount.

Leo Eckley, leonora.eckley@mymarketinsight.com / 020-8831 7570

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

beauty market pr performance august 2017 beauty market pr performance august 2017

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

beauty market pr performance august 2017 beauty market pr performance august 2017

 



Arab Today, arab today Modern colorful bedroom renovation

GMT 11:23 2017 Thursday ,21 December

Modern colorful bedroom renovation
Arab Today, arab today For the Variety of Interior Design Styles

GMT 11:14 2017 Tuesday ,19 December

For the Variety of Interior Design Styles

GMT 15:46 2018 Wednesday ,12 December

Festive Fashion by Dubai-based designer ASMARAÏA

GMT 09:24 2018 Wednesday ,12 December

LuLu supports KFUPM Rectors Cup marathon

GMT 09:12 2018 Wednesday ,12 December

Ford trains 1,600 motorists in Mideast, Africa in 2018

GMT 16:16 2018 Friday ,07 December

Amr Diab, Myriam Fares at Al Maryah Island NYE party

GMT 09:19 2017 Saturday ,05 August

Ayten Amer prepares for filming delayed shows

GMT 09:21 2017 Thursday ,12 October

Gulf rivals trade barbs over 2022 World Cup in Qatar

GMT 09:38 2016 Friday ,19 August

Hong Kong 'rabbit cafe' hops onto high street

GMT 12:09 2012 Wednesday ,05 September

Emma Watson talks body image

GMT 23:24 2016 Sunday ,11 December

Huge blast rocks Mogadishu port area

GMT 21:08 2017 Thursday ,22 June

Cabinet reviews political, economic, social files

GMT 04:55 2017 Saturday ,04 March

Beyonce vs. Adele at music's biggest night

GMT 07:10 2017 Monday ,06 March

Ayten Amer bets on success of her new series

GMT 12:19 2015 Tuesday ,13 January

Wacoal Eveden rebrands as Wacoal Europe Limited

GMT 14:54 2016 Friday ,12 August

Bangladesh rescues elephant that traveled 1000 km

GMT 15:51 2016 Tuesday ,13 December

Sadara signs partnership deal with RCC

GMT 21:34 2016 Monday ,19 September

Kerry: Syria's Bashar Assad must be more responsible

GMT 17:32 2018 Saturday ,08 September

YouTube TV subscribers can now pause their memberships
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube
arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday