Centara opens new Cense by Spa Cenvaree value brand at 3 hotels

Centara Hotels & Resorts is rebranding three existing spas under its new Cense by Spa Cenvaree brand, which is now being rolled out at selected properties. Rebranding of the spas at two of the properties, Centara Hotel Hat Yai and Away Suansawan Chiang Mai, which is part of the Centara Boutique Collection, has already been completed, while the third, at Centra Coconut Beach Resort Samui, will be completed by the end of November 2012. Cense by Spa Cenvaree was launched earlier this year as a spa concept that focuses on essential treatments for guests who do not require full spa facilities. “We are very excited to be moving into the operational stage of Cense by Spa Cenvaree,” said Ms. Elaine Chua, Group Director of Spa Operations at Centara Hotels & Resorts. “We are tailoring this new value brand to specific markets, such as guests who do not have much time but still want to look and feel their best, and for those looking for affordable luxury. “For our business partners in Thailand and our growing portfolio overseas, this also offers another spa option,” she added. From breakingtravelnews