Centara appoints representative for France

Centara Hotels & Resorts has appointed MN Organisation (MNO) as its overseas representative office for France. Established in 2004 by Murielle Nouchy, and based at La Celle St Cloud in Paris, MNO is well-connected at the highest levels with the principle tour operators, travel agencies and airlines, and is a business consultancy that specialises in the implementation of strategies and marketing for the tourism and leisure industries. The company also has a dedicated media relations service, an information and booking system, and training modules for supporting sales forces. “We believe that MNO's expertise in marketing and in consultancy and promotion will be a tremendous asset for our growth plans in the French market,” said Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts. “France is a strategic area of growth for us, particularly as we expand our presence in key overseas destinations.” Murielle Nouchy, CEO of MNO and Travel Trade Director, added, "We are both honoured and excited to represent Centara Hotels & Resorts to French travel trade professionals. Besides the quality of each brand within the group and the diversity of locations which it includes, we have been extremely impressed by the professionalism and sense of service demonstrated by the Centara teams.”