Bahraini culture minister attends international tourism bourse 2014

Culture Minister Shaikha Mai bint Mohammed Al Khalifa took part in the 48th International Tourism Bourse (ITB)– the world’s largest annual event of its kind which opened in Berlin on March 5.The five-day event attracted tens of thousands of travel agencies and tourism companies from 189 countries worldwide, to exhibit and promote their traditional tourism packages and products.TB reflects the importance of the world’s tourism industry and is an ideal forum for travel agencies to approach trends and gain information to penetrate new markets.The Culture Minister gave a presentation on the cultural movement in Bahrain, projecting Manama as the city of Asian tourism and an ideal and unique destination in the region.She also shed light on Bahrain's old civilisations and cultural landmarks, including Bahrain Fort, the Pearl Route, museums and archaeological sites.In addition to cultural tourism, Shaikha Mai also pointed out the key role played by sport tourism in projecting the kingdom worldwide as a home of motor sports."We celebrate in Bahrain the 10th anniversary of launching F1 Grand Prix which has been able to attract a lot of fans," she said.