Emirates NBD launches campaign to guide potential property buyers

Emirates NBD, a leading bank in the region, announced yesterday the launch of an innovative financial education campaign, designed to assist potential property buyers to select the best possible mortgage loan when buying a home. The educational campaign focuses on a series of tips and explains at length the finer details of home loans, interest rates, down payments and loan-to-value ratios, to position Emirates NBD as the banking partner of choice. "Potential home buyers are bombarded with conflicting information when in the process of buying a property, and often find it difficult to choose the best loan option," said Saif Al Mansoori, Deputy Head - Group Marketing and Branding, Emirates NBD. "We would like to make this process easier for our customers by offering expert advice via a series of easy tips, focusing on choosing the best interest rate combination, to selecting the right developer and neighbourhood." One of the helpful tips includes an insight into home loan selection and the benefits of choosing a loan based on the long term variable interest rate. This is in contrast to a borrower's natural tendency to opt for the lowest rate, which may only last for a short fixed period. The bank also offers helpful advice on how to decide the size of the initial down payment while selecting a home loan, and the significance of loan to value ratios, emphasising the idea that a higher down payment could make future payments more manageable, while at the same time assisting in saving for unforeseen circumstances.