LG Display stresses localization in China

South Korea's LG Display Co. said Friday localization is a priority in its China business in order to further expand its presence in the world's No. 2 economy. "For LG Display, China is not a mere market" said Lee Bang-soo, LG Display's vice-president of public affairs and public relations, in an interview with the Southern Daily, the official Guangdong Communist Party newspaper. "We want to truly integrate into China." "Recently, we have been seeking to strengthen cooperation with local TV companies," he added. LG Display will continue to cooperate with Chinese TV makers and support them in growing to become global players. "We started to include our three-dimensional technology in their products. We believe this is a good start," Lee said. Currently, the world's second-largest flat panel maker maintains a close relationship with China's top five TV companies -- Skyworth Group, Konka Group, Hisense Group, Haier Group and Changhong Electronics Co, he said. Lee added that LG Display has been rapidly expanding its market share in China through such partnerships. Earlier this year, LG Display introduced a 3-D display technology called a film patterned retarder (FPR) to spur fresh demand for 3-D TV. LG Display Co., which obtained approval from the Chinese government to build LCD factories last December, is expected to break ground this year on a facility in the southern city of Guangzhou.