What puts iPad2 ahead of competition

When it comes to the tablet market, there is little doubt about who reigns. Apple. Just six months after its March 2011 launch, iPad2 dominates the tablet computer market. Tech experts are agreed that Apple's sophisticated and quality products are the top reason's for the enormous success of the second generation of the iPad. 15% lighter and 33% thinner than the original Apple tablet, iPad2 has proven to be a huge challenge for competitors. Recently other leading tablet makers, including HP and Vizio, cut prices to stay in competition. Vizio’s 8-inch tablet retails for $299, and HP dropped the price of its TouchPad to $399 and $499 for the 16GB and 32GB models, respectively. Though the cheapest version of Apple’s tablet retails at $499, iPad2 is expected to do well on account of a string of reasons. To start with the price gap of $100 dollars is considered too narrow for a potential gadget lover to bypass an Apple product for a rival tablet. To add, iPad2 uses a very superior operating system in iOS. Until Google’s Android platform can better iOS, experts say, no price cut will change the opinion of a majority of customers. If those were not enough reasons, Apple beats everyone at creating a unique marketing pitch for its products. There is a buzz right now about a new generation of iPads being launched later this year. Consumers spending pattern vouches that a huge chunk of potential tablet market may simply prefer to wait and watch. In the end it boils down to differentiation. Apple's competition, in order to trump it, will need to deliver something different in terms of features, exciting designs and outstanding software. Until that happens nothing will shake iPad from the top spot.