Yahoo Asia Pacific ties up with Pennsylvania University’s program
New Delhi - Arab Today
Yahoo Asia Pacific is collaborating with the University of Pennsylvania’s Wharton Future of Advertising Program (WFoA) to jointly develop an industry framework for native advertising, a rapidly emerging form of digital advertising. The framework will act as a guideline for maximising the effectiveness of native advertising, a statement said. The collaboration between Yahoo and Wharton will include selective crowd-sourcing of ideas and innovations for native advertising, both online and through roundtable discussions with practitioners, thought leaders and social scientists globally, it said. Source: Education News
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Bucharest - SANA
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Moscow - TASS
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London - DPA
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Spain - DPA
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Dubai - Arab Today
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