yahoo unveils new online video series
Last Updated : GMT 06:49:16
Arab Today, arab today
Arab Today, arab today
Last Updated : GMT 06:49:16
Arab Today, arab today

Yahoo unveils new online video series

Arab Today, arab today

Arab Today, arab today Yahoo unveils new online video series

Yahoo CEO Marissa Mayer
New York - AFP

US Internet giant Yahoo said it was expanding its online offerings, unveiling 18 new video series with which it hopes to attract a larger audience and advertisers.

Of these, 14 will be featured in Yahoo's digital magazines, which focus on beauty, show business and finance.

"I Am Naomi," starring model Naomi Campbell, and "Riding Shotgun with Michelle Rodriguez," which will feature actress Michelle Rodriguez driving cars, are among the new offerings.

Music will be another big focus for the company as it courts millennials. It will be extending a deal with Live Nation to broadcast music festivals, and will join iHeartMedia to broadcast other music events.

Electronic dance music will be the theme of "Ultimate DJ," produced by Simon Cowell.

And Yahoo unveiled a new long-form series: a comedy called "The Pursuit" aimed at millennials in the digital age.

Chief executive Marissa Mayer is trying to get Yahoo back on the growth track.

"Yahoo is amidst a multi-year transformation to return an iconic company to greatness," Mayer said in an earnings statement last week.

"This quarter, we saw encouraging revenue growth of eight percent, with display revenue growing a modest two percent and search growing 20 percent."

Yahoo has been under pressure from activist shareholders to deliver more value with lower costs and a narrower focus.

Mayer spent more than $1 billion to acquire the blogging platform Tumblr to reach a younger market segment and has made a push to focus more on mobile content and search.

But Yahoo remains far behind search market leader Google, based on market surveys.

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

yahoo unveils new online video series yahoo unveils new online video series

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

yahoo unveils new online video series yahoo unveils new online video series

 



GMT 14:58 2017 Tuesday ,28 February

Humans spark most US wildfires

GMT 00:49 2017 Tuesday ,28 February

New vehicle scanner to ease Oman border rush

GMT 10:50 2018 Monday ,08 January

L'anza unveils sprayable styling paste Airpaste

GMT 16:40 2012 Monday ,20 February

New Ferrari Enzo

GMT 13:47 2013 Friday ,22 March

FM: Greece takeover process of Cypriot banks

GMT 19:13 2017 Monday ,16 October

6 wounded in USA oil rig blaze near New Orleans

GMT 16:34 2016 Sunday ,25 September

Pakistani air force jet crashes, killing pilot

GMT 20:53 2017 Wednesday ,14 June

Media council abandon complaint against writer

GMT 20:59 2017 Tuesday ,31 October

IMF official says Egypt's economy

GMT 15:19 2017 Wednesday ,29 November

Five things to watch out for in 2018
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2025 ©

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2025 ©

arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday