New Datsun car to be unveiled in Jakarta, Indonesia

Today Datsun announced that a new car will be unveiled in Jakarta, Indonesia on September 17. It will be the first of two models to go on sale in Indonesia in 2014. This new Datsun car was developed locally, backed-up by Nissan Motor Company's global technical experience and expertise to meet the needs of the new generation of aspirational customers (“risers") in Indonesia. As with all of the new-generation of Datsun models, it is modern, attractive, accessible and reliable. Priced below 100 million Indonesian rupiah, the car will be attainable for up-and-coming customers who strive to realize the dream of new car ownership. More information about the car will be available on September 17, 2013. About Datsun Nissan Motor Co., Ltd. announced the return of the Datsun brand, Nissan's third global brand, alongside Nissan and Infiniti, in March 2012. Datsun will provide a sustainable motoring experience to optimistic up-and-coming customers in high-growth markets. Datsun represents 80 years of accumulated Japanese car-making expertise and is an important part of Nissan's DNA. Datsun vehicles will start sales in India, Indonesia, Russia and South Africa from 2014. Datsun History Datsun originated in Japan as DAT-GO (the DAT-car) almost a century ago in 1914. The word DAT means ‘lightning-fast' in Japanese but is also a reference to the first letters of family names of the three financiers who supported the business at the time: Den, Aoyama and Takeuchi. Using the same logic, it was promoted as Durable, Attractive and Trustworthy, or DAT for short. In 1933, Nissan's founding father Yoshisuke Aikawa took over the business with a vision of “mobility for all". The introduction of a light-weight, economical yet resilient car to meet the aspirations of young Japanese people in the early 1930s was named the ‘son of DAT' – Datson - which later changed to Datsun. Local engineering and mass-production made the founder's dream a reality. Source: nissan-global