lamborghini and bentley to enter lucrative suv market
Last Updated : GMT 06:49:16
Arab Today, arab today
Arab Today, arab today
Last Updated : GMT 06:49:16
Arab Today, arab today

Lamborghini and Bentley to enter lucrative SUV market

Arab Today, arab today

Arab Today, arab today Lamborghini and Bentley to enter lucrative SUV market

Frankfurt - Arabstoday
Lamborghini and Bentley are both planning to leap into the unknown by building big, soft-road four-wheel drives by 2015 from a pair of new SUV architectures being developed by the Volkswagen Group. Sources have revealed the top-secret platform development will see a luxurious and a sporting chassis being created for use around the group, with the luxury architecture going to Volkswagen, Audi and Bentley, while Porsche and Lamborghini would share the sporting one. The architectures are believed to be related, but only to a point, with the sportier platform geared up for extra stiffness and torsional rigidity and lighter weight. Crunch time is approaching as the viability of both super-expensive off-roaders is due to be determined by the end of the year. Both Lamborghini boss Stefan Winkelmann and Bentley CEO Wolfgang Durheimer have spoken openly about their desire to flesh out their line-ups with third full-model lines, though only Lamborghini has any off-road heritage. While Durheimer admitted Bentley had no off-road DNA, he insisted a business plan for the SUV, already jokingly dubbed the "TransContinental GT" by some insiders, would be finalised by the end of the year. "The decision will be made when the business plan is finished and the business plan is one of the most important things we're working on," Durheimer said. "If you are a Bentley driver, you own five cars, and 100 per cent of Bentley buyers own an SUV, basically," he said. "If they like the craftsmanship, we have a good chance to replicate our success with an SUV. There is no offer in the segment that we had to fear." While Bentley will need to invent a heritage for its SUV, which is likely to become the entry-level Bentley, Lamborghini has no such issues. It built its V12-powered, four-door LM002 from 1986 to 1993, and unlike Porsche's Cayenne, it was a hard-core off-roader evolved from a military prototype. Though a sales flop, Lamborghini believes it will lend credibility to a Raging Bull-branded SUV, which could appear as a concept car as early as next year. Sources insist Lamborghini sees a stronger market for an SUV than for a four-door, fast limousine, with the Italian company intending to pitch its high-rise five-door below its Gallardo replacement but well above current fast SUV contenders such as the forthcoming Mercedes-Benz M63 AMG, the BMW X5 M and X6 M and Maserati's Kubang. The move will spell the end of the line for fans of Lamborghini's Estoque concept four-door, which debuted at the 2008 Paris Motor Show but was left without an architectural home when it was decided to move the next Porsche Panamera onto a VW Group platform, rather than its current stand-alone base. While Porsche has broken with its historical roots to put a turbo-diesel engine in both the Panamera and the Cayenne SUV, Lamborghini insiders insist its SUV will never have a diesel engine, while Durheimer hinted not to expect a diesel in the Bentley SUV. At least, not initially. "We will not make any experiments with it and I have declared 12-cylinder technology being a core of Bentley," he said. "But I have no problem with diesels. Modern diesels are really powerful and their pickup behaviour is very impressive and they don't smell and they are not as noisy anymore. "The Mulsanne with the V8 is the Bentley engine, but if you drive it compared to a V8 TDI, you probably would not feel it. "In some markets, like the UK, France, Austria and Italy, diesel might be the entry ticket to sell a car, and if you can do it with diesel as an additional or add-on engine for us, why should it not be in the SUV?"
arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

lamborghini and bentley to enter lucrative suv market lamborghini and bentley to enter lucrative suv market

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

lamborghini and bentley to enter lucrative suv market lamborghini and bentley to enter lucrative suv market

 



GMT 04:19 2017 Tuesday ,19 December

Effective parliamentary control

GMT 15:05 2017 Monday ,21 August

MP warns of unlicensed health centers

GMT 10:03 2018 Monday ,10 December

23 Palestinians arrested in West Bank

GMT 07:38 2017 Sunday ,08 October

East Congo militia attacks UN base, 5 killed

GMT 05:24 2017 Wednesday ,20 September

Plagued by scandal, Fox struggles to change culture

GMT 03:11 2018 Tuesday ,16 January

Russia's Lavrov lashes out at US

GMT 10:16 2018 Sunday ,14 January

Aoun holds talks with Australia Governor

GMT 11:29 2015 Wednesday ,21 January

Oil prices have reached bottom

GMT 07:38 2017 Wednesday ,05 April

Oil prices slightly drop in Beirut

GMT 15:33 2015 Friday ,27 February

Moody's lowers rating of 5 Russian companies

GMT 00:00 2017 Thursday ,28 September

OPEC daily basket price for 26th September, 2017

GMT 16:44 2017 Sunday ,16 April

Syrian regime forces shell east of Damascus

GMT 19:12 2018 Friday ,23 November

Bahrain press headlines For 23 Nov 2018
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2025 ©

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2025 ©

arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday