Chevrolet receives most APEAL awards among auto brands

For a second year in a row, Chevrolet has three segment award recipients - more than any other brand - in the 2013 J.D. Power Automotive Performance, Execution and Layout (APEAL) Study. The Chevrolet Volt ranks highest in its segment three years in a row, along with Sonic and Avalanche which both received awards for the second consecutive time. Together with the Buick Encore, which ranks highest in its segment in its launch year, GM received four segment awards. In addition to the award recipients, a total of seven General Motors’ models placed in the top three of their respective segments. The APEAL Study is based on more than 83,000 responses on how gratifying a new vehicle is to own and drive in the first 90 days of ownership. “We are driven by the positive recognition from our customers on the things they love about our vehicles,” said Alicia Boler-Davis, senior vice president Global Quality and Global Customer Experience. “This is a key measure of how successful we are at exciting and delighting our customers.” The APEAL study complements the J.D. Power Initial Quality Study. GM had two vehicles that ranked highest in their segment in both studies – the newly launched Buick Encore and Chevrolet Avalanche. APEAL Study Highlights GM Segment Award Recipients Chevrolet Volt    Compact Car Chevrolet Sonic    Sub-Compact Car Chevrolet Avalanche    Large Light Duty Pickup Buick Encore    Sub-Compact CUV Source: media.gm